Monday 19 April, 2010 by Daniel Westlake
The event was well attended and we managed to cover a lot of ground. The takeaway main points included;
Understand that your eCommerce website needs to be given time and resources. Keep a handle on costs and monitor performance
Its easy to get existing customers to buy again, than attract new customers so don't overlook retention rates. Profile your customers into groups and try to understand their behaviours.
Let your products shine through in emails and on your website. Be clear about why people should by from you. Be clear about the checkout process.
Answer the phone, respond to emails the same day and keep an eye on Social Media channels
Of course, this is just a snippet of what we covered, for more information, click on the image to download the slides in PDF format