Wednesday 11 April, 2012 by Daniel Westlake
It's not every day that you get the opportunity to work with the launch of a brand as interesting as Junior's Pantry. Kate Finch, a former Cordon Blue trained chef and now full time Mum came up with the concept for Junior's Pantry after looking in the supermarkets for an alternative to cooking from scratch every night. She found that there was lots of nourishing meals for babies and toddlers but nothing for older children. Everyone enjoys a healthy home cooked meal but sometimes its nice to have a night off and this is where Junior's Pantry steps in with their range of wholesome, handy meals for children.
Artsgraphica was asked to get involved in the early stages of the project's development. This was fantastic opportunity to give feedback on everything from the company name and branding to providing advice on marketing strategy. We made the case that Junior's Pantry should develop a website that not only profiled their products but also tapped into the community of tech savvy mummy bloggers. Kate and her team saw the opportunities offer by a content lead, social marketing strategy and embraced this new way of thinking with open arms. Junior's Pantry has great products and a great story, why not use social media to share that with others online?
We worked closely with both the Junior's Pantry team and product branding specialists Brand Tonic to take the packaging concept and translate this into a quirky and memorable website. We had some great product photography so this took centre stage in a design inspired by Mum's noticeboard and the school blackboard. Despite the heavily graphical nature of the website, we were able to implement a full CMS system so that the Junior's Pantry team can update text, images, blog posts etc ensuring the site is future proofed.
In addition to the main website, Artsgraphica provided assistance with social media training, a Facebook channel and customised email templates to help carry the Junior's Pantry story to parents and families everywhere.
The team at Artsgraphica have done a fantastic job, creating a shop window for Junior's Pantry. I have received many positive comments about the website, both its look and feel but also it's functionality. The team completely understood my brief, which to be honest was a bit vague and as a start up they were able to work within the confines of my limited budget. It was a collaborative process with the designer happy to discuss elements and suggestions from me (who has no understand of how a website works) and was never offended if wanted to make changes or get frustrated at my lack of knowledge. I'm thrilled with the end result and look forward to expanding and growing the website as my business grows.Kate Finch, Founder of Junior's Pantry
Junior's Pantry produce a range of delicious dinners such as Chicken, Prawn and Chorizo Paella, Beef Ragu and Chicken with Pesto Pasta, all priced at a reasonable RRP of £2.89. They are available to buy through the online grocery store, Ocado.com For more information, please visit www.juniorspantry.co.uk
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