There's been a lot of activity in SEO circles recently following an algorithm change at Google. Even if SEO companies find ways to get around this latest change isn't it time for a different approach?

In this second instalment on our feature on link building we will cover five main link building strategies that can be employed to help promote your website on the search engines.

Google assesses the number of incoming links, the number of different websites these links come from, the text used in links and whether these links come from trusted sources to help rank its results.

Doing website research isn't as easy as it sounds but with some advanced Google queries its amazing what you can find out. In this blog post we share some more 'advanced' Google queries that can be particularly useful when working on link building projects.

Page Rank is used to determine the 'importance' of a page but we need to use keywords to determine the 'relevance' of a web page to a particular search query. But what keywords should we choose? And how should we choose them? In this blog post we outline some basic techniques for keyword research.

Google Page Rank is an important principle that all website owners should be aware of. Created by Google's Larry Page whilst at Stanford University, Page Rank is a system that measures the importance of a web page.