Artsgraphica Blog

Visit Lincoln Brand Launch

Thursday 23 February, 2012 by

I was delighted to be invited to the launch of the new brand identity for Lincoln earlier today. Held at Bishop Grosseteste University College, the Visit Lincoln Partnership gave a compelling presentation highlighting the many virtues of our home city and outlined their plan to increase visitors. This was followed by the unveiling of the new brand identity for Lincoln which has been created over the last 7 months by the Visit Lincoln Partnership and the Ruddocks Design Agency.

The brand marque has been based on four fleur de lys symbols which appear in many places across our city. If you look closely you can see a number of different elements including swords, propeller blades, turbine blades, flowers and hearts. After the controversy of the Hull logo missing its capital letter, I was pleased to see the design team gave Lincoln a capital L. Also, in a reference to the city's historic architecture, the 'n' characters have been adapted to form arches.

I feel that this new identity should be applauded for balancing the many aspects of a diverse city with both character and meaning. This is a great start and I look forward to the next part of the Visit Lincoln story.

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