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The Real F1 website was developed as an extension of the already successful F1 Fanclub Formula 1 website. With more emphasis on insider news and an all new look interface, The Real F1 aimed to provide an in-depth and alternative view into the world of Formula 1 motorsport.
This innovative soft drink needed a promotional website that balanced exciting content with business development aims. The design of this Flash website was later developed into a series of print adverts.
The Formula 1 Fanclub web site featured a wide range of Formula 1 news and features. An ecommerce store, private member's area and won Runner Up Best Sports Web site at the 2001 Yell.com Awards.